Privacy policy

Last updated: 24 September 2026

This translation is provided for information only. In the event of any discrepancy, the French version prevails.

This policy explains which personal data we collect when you visit teedum.com or place an order, why we use it, who we share it with, how long we keep it and what your rights are. We wrote it to be read, without jargon.

1. Who is responsible for your data?

The data controller is BEAMWORK, a French simplified joint-stock company with a share capital of 100 euros, Paris Trade and Companies Register 978 370 344, whose registered office is at 1 rue Marguerin, 75014 Paris, France, and which operates the Teedum brand and website.

For any question about your data or to exercise your rights, the quickest way is the online chat, at the bottom right of every page. You can also write to contact@teedum.com or by post to the address above. We reply within 24 to 48 working hours.

2. What data we collect

• Identity and contact details: surname, first name, email address, delivery and billing addresses, telephone number if you provide it for delivery.
• Order: products ordered, amounts, purchase history, payment method used (never your full card number, which is only processed by our payment provider).
• Communications with us: messages sent via the chat, by email or via the contact form, return or warranty requests.
• Reviews and content: reviews, ratings, photos or videos you publish about our products, and the associated first name or nickname.
• Browsing: pages viewed, products viewed, cart, device and browser, IP address, cookie data (see section 8).
• Referral programme: if you take part in our referral programme, your links, commissions and the payment details for your commissions.

The data marked as required when ordering is necessary to process and deliver your order. Without it, we cannot fulfil your purchase.

3. Why we use it, and on what basis

Purpose	Legal basis
Processing your order, taking payment, delivering it, handling returns, warranties and customer service	Performance of the contract
Issuing and keeping invoices, keeping our accounts, meeting our tax obligations	Legal obligation
Preventing fraud and securing the website and payments	Legitimate interest
Sending you our newsletter and offers if you have signed up	Consent, which can be withdrawn at any time
Informing you, as a customer, about our products similar to those you have bought	Legitimate interest, with the right to object at any time
Inviting you to leave a review after a purchase and publishing reviews	Legitimate interest
Reminding you of a cart or a checkout left in progress	Legitimate interest, with the right to object
Measuring website traffic and the performance of our advertising	Consent (cookies)
Running the referral programme	Performance of the referral agreement

We make no fully automated decisions with legal effects on you, and we do not sell your data.

4. Who we share it with

Your data is processed by our team and by service providers acting on our instructions, each for its own part:

• Hosting, store, payment and emails: Shopify (Shopify International Limited, Ireland, and Shopify Inc., Canada), which hosts the website, processes payments via Shopify Payments and sends our order emails and our newsletter. Depending on the payment method you choose, the corresponding provider (for example Apple Pay) also processes the transaction.
• Delivery: our logistics provider, which prepares the parcels, the carriers (Chronopost or equivalent) and our labelling tool Boxtal, which receive your name, address, email and telephone number in order to deliver to you and keep you informed.
• Parcel tracking: ParcelPanel, which shows the status of your delivery on the Order tracking page.
• Customer service: Crisp (online chat) and Shopify's messaging tool, which keep our conversations so we can reply and retain the history.
• Customer reviews: Okendo, which sends the invitation to leave a review and publishes the reviews.
• Referral programme: GoAffPro, which manages referral links and commissions.
• Analytics and advertising: Google (Analytics, Ads, YouTube) and Meta (Facebook, Instagram), only if you have accepted the corresponding cookies. Instafeed displays our Instagram feed on the website.
• Accounting: our online accounting firm, Dougs, which receives the invoices.
• Internal tools: automation and assistance tools (including Make and artificial intelligence assistants) that we use to run the store. They only access the data needed for the task and are bound by confidentiality commitments.

We may also disclose data where the law requires it, for example to an authority that validly requests it, or to assert our rights in the event of a dispute.

5. Transfers outside the European Union

Some of these providers are established, or host data, outside the European Economic Area, in particular in Canada, the United States and Australia. These transfers rely on an adequacy decision of the European Commission (Canada, US companies certified under the Data Privacy Framework) or on the European Commission's standard contractual clauses, supplemented where necessary by additional security measures. You can ask us for a copy of these safeguards.

6. How long we keep it

• Orders and customer account: for the duration of the commercial relationship, then 5 years after your last order (limitation period). Invoices are kept for 10 years, as required by accounting law.
• Prospects and newsletter subscribers: until you unsubscribe, or 3 years after your last contact with us.
• Customer service conversations: 3 years after the request is closed, or longer if a dispute is ongoing.
• Reviews: as long as they are published. You can ask for their removal at any time.
• Browsing data and cookies: 13 months at most, your cookie choice being kept for 6 months.
• Technical and security logs: 12 months.

At the end of these periods, the data is deleted or anonymised.

7. Your rights

You have the rights of access, rectification, erasure, restriction of processing, objection (in particular to any marketing) and portability of your data. Where processing is based on your consent, you can withdraw it at any time, without affecting what was done before. You can also tell us what you want to happen to your data after your death.

To exercise these rights, write to us via the chat, at contact@teedum.com or by post. We may ask you to confirm your identity if we have a doubt. We reply within one month, which may be extended by two months for complex requests.

Every marketing email contains an unsubscribe link. You can also unsubscribe via the chat.

If you believe your rights are not being respected, you can lodge a complaint with the CNIL (3 place de Fontenoy, 75007 Paris, France, www.cnil.fr) or with the data protection authority of your country of residence.

8. Cookies and trackers

A cookie is a small file placed on your device when you visit. We use:

• Necessary cookies for the website to work: cart, session, language and currency, security, and remembering your cookie choice. They do not require your consent.
• Analytics and advertising cookies (Google, Meta), which help us understand how the website is used and measure our campaigns. They are only placed with your consent.
• The Crisp chat cookie, which lets you find your conversation again from one page to the next.

On your first visit from the European Union, a banner lets you accept, refuse or customise non-necessary cookies. Refusing is as easy as accepting. You can change your mind at any time: delete the teedum.com cookies in your browser and the banner will appear again, or ask us via the chat. You can also set your browser to block cookies, at the risk of disrupting some features of the website.

9. Security

The website runs entirely over HTTPS. Payments are processed by a PCI DSS certified provider: we never have access to your card details. Access to your data is limited to the people who need it, protected by strong passwords and two-factor authentication.

10. Minors

The website is aimed at parents and adults. We do not knowingly collect data about children. If you believe a minor has provided us with data, contact us: we will delete it.

11. Changes

We may update this policy to reflect changes to the website or to the regulations. The date at the top of the page indicates the latest version. In the event of a significant change, we will inform you by a message on the website or by email.